Tags for Good Charitable Trust is a whānau-led New Zealand charity focused on supporting the health, safety and wellbeing of tamariki and their families. What began as a small family business has grown into a charitable trust with a strong purpose — creating practical products that help make everyday life safer and easier for parents and caregivers.

Every product we design and sell helps support our wider charitable kaupapa. Through product sales, partnerships and community support initiatives, we are able to give back to whānau across Aotearoa by supporting child wellbeing, family safety, health awareness and access to essential resources.

Our products are inspired by real-life parenting experiences and are created with care, compassion and purpose. From safety tags to family health resources, each item is designed to support parents while also helping fund the charitable work we do within our communities.

We are proud to continue growing our impact by developing meaningful products that protect, support and empower tamariki and whānau throughout New Zealand.